For our final project in my Integrated Marketing Communications course, my team and I created a comprehensive marketing communications plan for a made-up brand called Mantra, a clean ingredient energy drink. Our goal was to strategically promote the brand in a competitive market. The key components of this assignment included creating a situational analysis, creating a SWOT analysis, identifying objectives, defining the target audience, developing marketing strategies/tactics, as well as presenting the implementation plan for our campaign.
For this project, I was hired to write content for Wine Routes, a company that has crafted a highly integrated website for travel planning in wine country. Prior to writing the content, research was conducted related to keyword search volume in order to drive traffic to a lesser-known wine region by including them in an article that covers nearby and more popular (highly searched) regions. Other surrounding regions were excluded from this article because they also have a low search volume. The goal was to give the lesser-known region a lift by association.
Ugly Bird Knits, previously named Sage Collective, was looking to rebrand their hand-made knitwear small business. They wanted their new name and logo to reflect their goal to celebrate the unconventional. By sourcing their materials second-hand and crafting unique spunky pieces, they work to promote the reworking of textile waste and stand out in the world of fast fashion.
This is a short video I created from stock footage, highlighting Sonoma County cuisine. I aimed to highlight the similar terrain, climate, and feel that Sonoma County has to Northern Italy.